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Reinvents yellow pages
Reinvents yellow pages





reinvents yellow pages

Even Jobs didn't have that kind of vision. That future remains some time away, and it's hard to say just what the iPhone of 2026 might look like. We will be more effective and efficient using the tools." "What we will see is that very similar functionality will be built directly into homes, office spaces, and even cars, where we can have the best screens (or not), power, microphones, connectivity, etc. "Mobile phones will really be useful when we are mobile, walking around in public spaces," Fadell says. You might carry a screen for those few instances you need it-and you can see the Apple Watch fulfilling this need-but most of the time, that earpiece could be all you need. The processing moves off the phone into the cloud. For Rolston, it looks like AirPods combined with Siri and an increasingly powerful cloud driven by AI. This makes you wonder what the future of the the iPhone might look like. We're already seeing this with smart devices that use Apple's HomeKit, the expansive universe of beacons that connect to your phone, and the ability to pay for stuff with your phone or your fingerprint. The first iPhone put a dozen devices in your palm the next ones will add countless more. More than all that, though, the iPhone increasingly is the center of a vast ecosystem connecting all of your devices to you and to the internet.

REINVENTS YELLOW PAGES PLUS

The iPhone 7 Plus features two cameras, which can compute more data more quickly and surely will create new tools and use cases. Siri is in many ways the next homescreen, the place you begin every task simply by asking questions. Apple's already moving into the wireless future by killing the very 3.5mm headphone jack Jobs excitedly announced in 2007, and adding AirPods. That makes you wonder where the iPhone-where smartphones-go from here. It's new in the same way the iPhone was new. It's an entirely new sort of device, built on new infrastructure, meant for new things. "It’s a joke from a functionality perspective, but it’s such a fresh concept and product in terms of interactions," he says.

reinvents yellow pages

Amit points to Alexa as a natural counterpoint to the iPhone. You see this at Amazon, which clearly wants Alexa everywhere. The intuitive ease of the first iPhone will be everywhere. Whatever comes next, be it chatbots or voice assistants or entire virtual worlds, will let you do new things without having to learn how. There's great power in a phone that can do a thousand things, but an app-based universe requires you to learn each one of those things individually. "Using so many apps, with so many icons on your top screen, is becoming cumbersome," Amit says. The iPhone defined how smartphones look and feel even as it evolved from being three things, as Jobs declared, to 3,000.

reinvents yellow pages

It is still exquisitely designed and intuitive. Instead, "It was a whole new device."Ī decade later, so much about the iPhone has changed-it is bigger, faster, and takes better pictures-yet it remains fundamentally the same. "I had somehow imagined it being more like a traditional flip phone, but with a touch interface of some sort," says Robert Brunner, who was head of design at Apple before founding the design firm Ammunition. In trying to reinvent the phone, Apple created a device that could be anything and everything. The iPhone changed the world at a level even Jobs would never have guessed. GPS plus Wi-Fi plus touchscreen ultimately led to Uber. Still, it's easy to see the progression from there. I was like, 'Holy shit, this is cool.'" His thoughts immediately leapt to real-time navigation, but he stopped himself. But I was like, 'Oh, I can launch Safari and go to Mapquest.' I did that, and it worked. "This was back in the day when Mapquest was a thing, and if you were going anywhere you would have to Mapquest it and print it out," he says. For Grignon, it happened when he was testing a prototype just before the iPhone's release in June, 2007. In the weeks and months that followed, everyone who used an iPhone experienced a moment in which they realized just what Apple had done.







Reinvents yellow pages